House of Form is a boutique hospitality design firm that specializes in creating memorable spaces and meaningful experiences. Based in Scottsdale, Arizona, the firm is comprised of hospitality and retail experts with global experience in designing dynamic and unique environments, from locally-owned restaurants and intimate spaces to hotel chains and national rollouts. See House of Form’s design of the Rose Garden below.
The Rose Garden, an immersive cocktail bar located in Phoenix, transports its guests into a fable written by the design team at Scottsdale, Arizona-based House of Form, a boutique hospitality design firm that specializes in creating memorable spaces and meaningful experiences.
The design tells the story of villagers who flock to see a beautiful rose garden each year, only to be surprised by the beauty of a peacock. The rose garden and peacock fight for the attention of the villagers, while guests decide who wins during their culinary experience.
The peacock is perched atop the bar in a cage-like light fixture that is surrounded by a rose garden. There are subtle nods to the peacock and roses throughout, on the eclectic wallpaper, throughout the vintage gallery wall, and on the custom petal-like seat cushions.
Surrounded by a busy city, the space feels tranquil and peaceful as guests arrive. The big drum fixtures above the custom booths create a sense of intimacy. Brought to guests by the same team at 36 Below, the cocktail menu is floral-heavy, experimental, and seasonal.