Associative Design - The Best of Portugal
Associative Design (AD) is a project by the Portuguese Association of Wood and Furniture Industries (AIMMP) that aims to develop and promote the production of products for the home sector as well as launch challenges that will contribute to innovation in the use of both technology and design.
AD will present six companies at ICFF 2022 in a specially curated 800 square foot pavilion:
AD is a brand of excellence that represents and promotes Portuguese products on the most important, demanding and acclaimed venues on the international landscape. This collective effort is sustained by quality, innovation and design and aspires to answer the growing global market demands.
The AD brand relaunch at ICFF 2022 aims to continue the project started in 2009 while being more ambitious on its execution and goals. While expecting to produce a real increase on the volume of sales, AD is also determined to become a success case study alongside the companies and products involved.