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The Fair
Minus Design Norway's chair whose design process and use can end up being carbon negative
March 29, 2024

Norway’s creative output may be less known than that of its Scandinavian neighbors, but it’s not due to a lack of beauty or quality. Shouting about oneself is not the Norwegian way, with artisans and designers preferring to let their products’ quiet sophistication and skilled craftsmanship speak for itself. Sustainability is built into the DNA of every item, with the impact on the earth considered in each step of the process: from material selection to energy required for production to how easily the piece can be reused or recycled. Here are five Norwegian companies that will be showing their take on sustainability at ICFF 2024.

A Heymat doormat by Kristine Five Melvær


Derived from the North Norwegian word “heimatt,” which means to return home, Heymat creates signature doormats that redefine the look and functionality of what that humble décor feature can do. The mats, which are made from recycled plastic bottles, are machine-washable and dirt-resistant; they’re also so durable that there’s an active second-hand market for them. Motifs are developed in collaboration with some of Norway’s leading talents, including product designer Kristine Five Melvaer, whose best-selling Sand doormat is inspired by the shapes and fibers found in the natural world.

Lundhs real stone kitchen


Volcanic activity that occurred many millions of years ago created the high-performing Larvikite and Anorthosite stone for which Lundhs is known. The company quarries multiple varieties of each from a series of sites near its headquarters in Larvik, located about 90 minutes outside of Oslo. These luxurious, all-natural materials are durable, versatile, and resistant to heat and scratches; they suit use on floors, counters, staircases, swimming pools, baths, and walls of hotels, restaurants, and private homes. They also can serve as cladding on commercial buildings. Unlike engineered stone, Lundhs’ natural stone is free of glue and additives, making it 100% recyclable.

Lunnheim coffee table
Myhre Sr at the forge at Lunnheim


Forge craftsmanship may date back centuries, but Lunnheim brings it into the present with its elegant contemporary furniture. The company derives its name from the family farm of founders Kristian and Martin Myhre. The property has not only housed a blacksmith shop for production and repair work since the turn of the 20th century, but also is where Lunnheim’s pieces are produced.

The brothers are intimately familiar with the forge. Martin is a master blacksmith, and Kristian is a businessman and designer. Together, they fashioned the first collection, which features dramatic intersections of steel and marble and will make its international debut at ICFF. A second collection, with collaborations with up-and-coming designers including Tobias Berg, is already in the works.

Minus chairs, tables, and benches
Minus Design chair in blue


Those interested in using Minus’ furniture have two options: They can purchase the pieces or subscribe to them. In the latter, the company takes responsibility for the ownership, quality, and maintenance of the items, with the client leasing them when needed.

Aside from being more economically feasible for many a firm, the model means Minus can design and manufacture a chair that is minus zero in carbon emissions—a leap that could help curb waste and reduce both the use of natural resources and the amount of greenhouse gases produced. Minus will introduce its chair and new complementary collection of tables, stools, and benches at the Fair.  It also will share details about the U.S. launch of its subscription model.

Norsk Dun duvet with goose and duck down

Norsk Dun

Founded in 1939, Norsk Dun is the largest producer of fine, ethically sourced down bedding in Norway. The company targets the hospitality and retail industries, offering an extensive collection of duvets, quilts, and pillows; each is luxuriously soft and designed for a long lifespan. The goose and duck down utilized is a byproduct from food production, with the material gently washed, cleaned, and sorted before use. To ensure every step of the process meets Europe’s strictest environmental and ethical rules, Norsk Dun also tracks the down’s journey from the farm to its factory in Mysen.

A particular highlight of the company’s 2024 collection is the STAY Balance Duvet, which features mesh screens interspersed within the covering’s down quilting to let warm air out and fresh air in. Designed with menopausal women in mind, it also suits those who run hot but would still like some covering when sleeping.