Grohe: Enter the Aqua Atelier

This May, GROHE returns to ICFF with the highly anticipated revival of its immersive Aqua Atelier experience. A destination for attendees, the space will serve as the official U.S. debut of GROHE SPA—the brand’s premiere sub-brand and most elevated expression of its design
philosophy to date.

Conceived as the pinnacle of GROHE’s four brand pillars—design, technology, quality, and sustainability—GROHE SPA represents a new dimension of luxury bathroom solutions. This portfolio redefines what is possible in the bath space, pairing industry-leading engineering with uncompromising craftsmanship. Every product is developed with a singular focus: to create transformative water experiences that deepen our connection to water while honoring responsible innovation.

(Top image courtesy of Grohe)

At ICFF, visitors will encounter a curated showcase of GROHE SPA’s newest offerings, each exemplifying the brand’s commitment to bespoke design and performance.

• GROHE Allure Gravity, a highly customizable premium faucet collection that embodies modern architectural elegance. Interchangeable glass and quartz cover plates allow designers to tailor each piece to its surrounding environment, while multiple mixer configurations and the full GROHE Colors range provide extraordinary flexibility. The result is a collection that becomes an integral design element—precise, sculptural, and
  uniquely personal.
• GROHE Atrio Private Collection elevates the iconic Atrio line into the realm of personalized luxury. This refined extension introduces exclusive finishes, distinctive handle designs, and exquisite quartz inserts developed in partnership with Caesarstone. The collection empowers designers and homeowners to create fully coordinated, spa-like sanctuaries rooted in tailored wellbeing and timeless sophistication.

• Further redefining the shower experience is GROHE Grohtherm Aqua Tiles, a concealed, all-metal thermostat system engineered for seamless integration and intuitive control. Customizable button icons, modular ceiling shower components, and multiple spray configurations enable users to curate their ideal ritual. With precise temperature regulation and coordinated color finishes, the system merges technical mastery with minimalist aesthetics for a truly immersive experience.
• Innovation meets sustainability with GROHE Aqua Boost Technology, an advanced shower head collection designed to deliver substantial water savings without compromising pressure or performance. Featuring integrated low-flow technology, the line spans single- and multi-spray options across mass to luxury segments. Premium square designs and exclusive finishes reinforce GROHE’s leadership in responsible, design-driven solutions.

Throughout the fair, GROHE will host a series of dynamic panel discussions at its booth, inviting thought leaders and design professionals to explore themes surrounding Water & Wellness and the future of at-home sanctuaries. These conversations will examine how innovation, customization, and experiential design are reshaping the role of water in contemporary living spaces.

With the Aqua Atelier, GROHE once again transforms its ICFF presence into more than a booth—it becomes a space for dialogue, inspiration, and discovery. Attendees are invited to experience firsthand how GROHE SPA is setting a new benchmark in luxury bath design, where technical excellence and emotional resonance flow together effortlessly.