Aqua Atelier by GROHE
This May, GROHE returns to ICFF with the highly anticipated revival of its immersive Aqua Atelier experience. A destination for attendees, the space will serve as the official U.S. debut of GROHE SPA—the brand’s premiere sub-brand and most elevated expression of its design philosophy to date.
GROHE will host a series of dynamic panel discussions at its booth, inviting thought leaders and design professionals to explore themes surrounding Water & Wellness and the future of at-home sanctuaries. These conversations will examine how innovation, customization, and experiential design are reshaping the role of water in contemporary living spaces.
With the Aqua Atelier, GROHE once again transforms its ICFF presence into more than a booth—it becomes a space for dialogue, inspiration, and discovery. Attendees are invited to experience firsthand how GROHE SPA is setting a new benchmark in luxury bath design, where technical excellence and emotional resonance flow together effortlessly.
Sunday, May 17
11:00 AM | Bespoke Spaces & Personalized Luxury
A conversation about the importance of signature spaces. Explore how a holistic ecosystem of colors, materials and finishes empowers architects to curate environments that are not just personalized, but deeply reflective of an individual’s identity.
Monday, May 18
11:00 AM | Salus Per Aquam: How Water Influences Architecture
A conversation on how architects and designers are reimagining water as a central design element in hospitality spaces. The panel explores how materials, form, and water-driven experiences shape modern spas and hotel bathrooms. GROHE SPA’s focus on precision water experiences provides the foundation for discussing what defines next-generation wellness environments.
3:30 PM | Quiet Luxury: The Rise of Understated Design
As the world grows louder, luxury grows quieter. We examine the rise of understated design, where the focus shifts from the spectacle of the object to the quality of the experience. A journey into “The New Quiet” where design creates space for stillness and immersion.
5:00 PM | Cocktail & Networking Event at The Aqua Atelier
Tuesday, May 19
11:00 AM | The Future of the Curated Bath: Creating Adaptive Sanctuaries
As wellness continues to become a driving force in residential and hospitality design, the future of intentional product and space curation has never been more important. This panel explores how designers and brands can craft environments that actively support physical, emotional, and sensory well-being, and will examine how current and future products, materials, and technology can elevate daily rituals into thoughtful experiences.