Hola México: A Collective Voice for Mexican Design

Barón and Vicario 
@baronyvicario

Barón & Vicario is a reflection of how we feel—and more importantly, how we view humanity today: strong and realistic, yet vulnerable in ways never seen before. It speaks to the idea that even from darkness, we can return to the light with clarity.

Born during the pandemic, Baron & Vicario responds to the need to support Mexican artisan workshops facing economic uncertainty. Through design, the brand aims to empower these small studios by valuing craftsmanship and offering better working conditions.

Founded by Raúl de la Cerda, the project emphasizes the value of handmade work. Each piece goes through many hands, gaining unique quality and emotional depth. The collection is crafted in close collaboration with artisans, honoring cultural heritage and social responsibility.

The pieces—both functional and decorative—draw from Mexico’s rich history and aesthetics, often using resin and repurposed molds to create contemporary forms with ancient roots.

The KAAN Collection honors humanity’s origins, merging Mayan and Mexican design with the vision of German designer Carsten Lemme. This collaboration marks a new stage for Baron & Vicario, reflecting growth, new values, and a deep love for Mexico.

The collection is a tribute to ancestral forms and meanings, celebrating essential roots and the pride of being Mexican. Carsten Lemme’s contribution brings a unique cultural dialogue, blending German design with local craftsmanship to produce meaningful, sensitive, and technically refined pieces.

Hiato
@hiato.mx

Hiato arises from community, from tradition, from stories that intertwine fibers. It is a collaborative proposal that brings together ancestral creative hands and contemporary knowledge—covering, framing, and accentuating our environment.

Wall panels, lighting, and furniture accompany spaces with warmth, responding to the needs of natural, local environments and expressing a strong sense of identity.

With craftsmanship as the foundation of creation, design becomes the tool. This project unites traditional artisan artists from Guerrero and Querétaro. Accompanied by industrial, textile, and architectural design, it affirms the relevance of ancestral techniques in a modern context—dedicated to the preservation of inherited skills.

Pērch
@perch_mx

Founded in 2016 in Mexico City by Paulina Herrera, Pērch creates stories through furniture. With a deep respect for materials and craftsmanship, the studio works with the highest-quality woods to develop pieces that are both visually refined and emotionally resonant.

Blending traditional joinery with contemporary aesthetics, every object is made with meticulous attention to detail. Pērch’s timeless designs are meant to adapt seamlessly to any space while conveying a deeper meaning—furniture as a form of quiet storytelling.

Juskani Alonso
@juskani_alonso

For Juskani Alonso, design is a vehicle to explore identity and cultural memory. His studio merges tradition with modernity, bringing Mexican heritage to life through color, texture, and form.

From interiors like Balta restaurant at Sofitel Mexico City to furniture collections inspired by artisanal techniques and historical narratives, Juskani crafts a distinct design language. Each project is a tribute to roots, crafted with a future-forward vision—design with memory, made to endure.

Daniel Couttolenc
@danielcouttolenc

Daniel Couttolenc approaches design from a place of curiosity and spiritual exploration. His studio draws on sacred geometry, studying the natural proportions that govern everything from molecules to galaxies. Through this lens, he seeks to bridge the material with the spiritual, and the visible with the invisible.

For Couttolenc, geometry is like music—a vibrational force that must be experienced to be understood. His creations are not just visual; they are sensorial and emotional. The result is a collection of “pieces of harmony” that invite reflection and connection—designs that resonate beyond their physical form.

Dórica
@dorica.mx

Dórica is a Mexican brand of furniture and objects inspired by the everyday moments of life. Each piece is crafted with care, combining meticulous manufacturing techniques and quality materials with a rich conceptual foundation.

For Dórica, design is more than function—it’s an invitation to pause, reflect, and appreciate the details. Their timeless pieces aim to transcend trends and become meaningful parts of daily life, staying with people across years—and often, generations.

Together, these studios represent the soul of modern Mexican design: thoughtful, emotional, and enduring. Whether grounded in craft, memory, spirituality, or everyday beauty, their work speaks to a collective commitment to creating pieces that are both rooted and visionary.

TULE
@tule.artesano

TULE was born with the commitment to support artisan communities, creating unique, high quality handcrafted furniture and accesories.

Today TULE is a witness to great talent of the new generations that have managed to merge the typical Mexican techniques with modern world design

For ICFF 2025 Sean Yoo, @Seanyoodesign presented his new collaboration with TULE,

CITLI Collection is a virtual and emotional tribute to the Mexican Grandmothers, the soft back of the chair represents the shawl they wrap around themselves.

Visit Hola Mexico’s Instagram to learn more >>>

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