Sound as a Design Material: Crafting Story and Brand Identity
Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection between conceptual intent and sensory experience, turning audio into a creative material rather than a technical afterthought.
This session explores how sound can strengthen brand identity, enrich storytelling, and elevate multi‑sensory design. Panelists will share both vision and actionable guidance, from building a shared vocabulary around spatial audio to understanding integration strategies that support seamless implementation. Designers will come away with a fresh framework for using sound intentionally, unlocking deeper engagement and expanding the expressive potential of contemporary spaces.
Sponsored by L'Acoustics
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