
Tana Hovland
DirectorRockwell GroupTana Hovland is a Director and Senior Associate at Rockwell Group, bringing more than 15 years of hospitality, retail, and marine experience to the firm. Tana’s past and present work includes Atria, a holistic membership-based preventive health care organization New York and Palm Beach; Kempinski Residences Miami, the brand’s first U.S. residential project; Avra 33rd & Ninth in New York; the James Beard Foundation Award-nominated Yardbird in Washington, D.C., Chicago, Dallas, and Denver; Costa Smeralda cruise ship in Italy; Vidanta Elegant, Vidanta Cruise’s first luxury cruise line in Mexico; and Prima by Norwegian Cruise Line.
Prior to joining Rockwell Group in 2016, Tana was an Architectural Designer at Kohn Pedersen Fox Associates, where she worked on skyscrapers across Asia. Tana received her Master of Science in Architecture and Urban Design from Columbia University.
Sound as a Design Material: Crafting Story and Brand Identity
Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spat
…Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection betwe
…Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection between conceptual intent and sensory experience, turning audio into a creative material rather than a technical afterthought.
This session explores how sound can strengthen brand identity, enrich storytel
…Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection between conceptual intent and sensory experience, turning audio into a creative material rather than a technical afterthought.
This session explores how sound can strengthen brand identity, enrich storytelling, and elevate multi‑sensory design. Panelists will share both vision and actionable guidance, from building a shared vocabulary around spatial audio to understanding integration strategies that support seamless implementation. Designers will come away with a fresh framework for using sound intentionally, unlocking deeper engagement and expanding the expressive potential of contemporary spaces.
Sponsored by L'Acoustics
Show MoreClick the title to see all detailsShow More