Nov. 14-16, 2027 • Javits Center, NYC

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Tana Hovland

Tana Hovland

DirectorRockwell Group

Tana Hovland is a Director and Senior Associate at Rockwell Group, bringing more than 15 years of hospitality, retail, and marine experience to the firm.  Tana’s past and present work includes Atria, a holistic membership-based preventive health care organization New York and Palm Beach; Kempinski Residences Miami, the brand’s first U.S. residential project; Avra 33rd & Ninth in New York; the James Beard Foundation Award-nominated Yardbird in Washington, D.C., Chicago, Dallas, and Denver; Costa Smeralda cruise ship in Italy; Vidanta Elegant, Vidanta Cruise’s first luxury cruise line in Mexico; and Prima by Norwegian Cruise Line.

Prior to joining Rockwell Group in 2016, Tana was an Architectural Designer at Kohn Pedersen Fox Associates, where she worked on skyscrapers across Asia.  Tana received her Master of Science in Architecture and Urban Design from Columbia University.

Sun May 171:00 PM – 2:00 PMThe Main Stage

Sound as a Design Material: Crafting Story and Brand Identity

Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spat

Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection betwe

Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection between conceptual intent and sensory experience, turning audio into a creative material rather than a technical afterthought.

This session explores how sound can strengthen brand identity, enrich storytel

Immersive audio is opening new possibilities for how designers shape narrative, atmosphere, and emotional impact within the built environment. As spatial sound technologies evolve, they offer architects and designers a more immediate connection between conceptual intent and sensory experience, turning audio into a creative material rather than a technical afterthought.

This session explores how sound can strengthen brand identity, enrich storytelling, and elevate multi‑sensory design. Panelists will share both vision and actionable guidance, from building a shared vocabulary around spatial audio to understanding integration strategies that support seamless implementation. Designers will come away with a fresh framework for using sound intentionally, unlocking deeper engagement and expanding the expressive potential of contemporary spaces.

Sponsored by L'Acoustics

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ICFF The Main StageSession Track
Tana Hovland
Nathan Adkisson
Tiffany Aprile
Tana Hovland
Tana HovlandDirector, Rockwell Group
Nathan Adkisson
Nathan AdkissonCreative Director, Local Projects
Tiffany Aprile
Tiffany AprilePresident, Skylight
Tana Hovland
Tana HovlandDirector, Rockwell Group
Nathan Adkisson
Nathan AdkissonCreative Director, Local Projects
Tiffany Aprile
Tiffany AprilePresident, Skylight
Capacity Unlimited:No