Rodolfo Agrella
FounderRADS GroupRodolfo Agrella imbues its one-of-a-kind design concepts with bold color, deft composition, and captivating contrast. His New York-based eponymous design studio, RADS, pulls from a vast array of resources and references when conceiving holistic design concepts, synthesizing and distilling diverse point inspirations and requirements into playful, seemingly effortless, yet sophisticated projects. RADS ultimate goal is to make something complex appear simple.
RADS, founded in 2015 as a way for this team to encompass its different endeavors and the various typologies it treats: art and creative direction; spatial interventions, products and graphic design, for renown manufacturing companies, particulars and cultural institutions. It comprises a team of skilled, multi-hyphenate and multi-cultural practitioners, together, they’re poised to achieve a variety of outcomes, answering the distinct needs of different clients and stakeholders.
For Rodolfo, color and light are critical tools to enhance what’s being created and communicated, and can go a long way in facilitating an emotional response from the end user, tapping into a resourceful sensibility; one forged out of Agrella’s upbringing in Caracas, Venezuela. While the capital's rich tradition of modernism has greatly influenced the architect and the studio’s bold, sophisticated yet dynamically joyful aesthetic, his training in Milan continues to influence the studio’s ability to carefully fold-in eclectic elements.
RADS is primarily concerned with forging and maintaining close bonds with its clients. This ethos has garnered RADS numerous accolades, including the prestigious German Design Award—Special Mention, a Pre-selection in the Hublot Design Award, the NYXDesign Award, and his inclusion in the Salone Internazionale del Mobile’s Collezione Permanente in Italy, and its latest collaboration with the Vatican, to name a few. The studio’s work has been featured in many top-billed publications such as Architectural Digest, Interior Design, and Marie Claire Maison, Intramuros and Ideat, amongst many other global media outlets.
The Future is Original: Design Leadership in an Age of Dupes
Join us as we examine originality in an era when design is being frequently echoed and instantly reproduced. As copy culture intensifies, design leade
…Join us as we examine originality in an era when design is being frequently echoed and instantly reproduced. As copy culture intensifies, design leaders confront the impact on value, innovation and trust – and what it takes to create work with depth,
…Join us as we examine originality in an era when design is being frequently echoed and instantly reproduced. As copy culture intensifies, design leaders confront the impact on value, innovation and trust – and what it takes to create work with depth, integrity and meaning that imitation can echo but never replace.
In partnership with Be Original Americas
Join us as we examine originality in an era when design is being frequently echoed and instantly reproduced. As copy culture intensifies, design leaders confront the impact on value, innovation and trust – and what it takes to create work with depth, integrity and meaning that imitation can echo but never replace.
In partnership with Be Original Americas
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