Nov. 14-16, 2027 • Javits Center, NYC

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Ana Granados

Ana Granados

COOFerreira de Sa

Ana Granados is a business development and operations executive in the international design industry, currently serving as Chief Operations Officer at Ferreira de Sá.

She is based in New York City, where she has spent over a decade leading the U.S. expansion of European design brands, establishing their presence and positioning them within one of the world’s most competitive design markets.

Ana has worked closely with leading architects, interior designers, and developers, building strategic partnerships and translating European design heritage into successful commercial growth in the United States. Her expertise lies in bridging cultures and markets—adapting craftsmanship-driven brands to the demands of the American design industry without losing their identity.

Originally from Granada, Spain, Ana brings a global perspective shaped by her academic background across Spain, Belgium, and France, as well as a master’s degree in international business. Her career reflects a consistent focus on connecting people, ideas, and opportunities across borders.

With a deep understanding of both the creative and business sides of the industry, she continues to drive international growth for design-led companies while fostering meaningful, long-term relationships across the global design community.

Sun May 173:30 PM – 4:30 PMBespoke Salon

From Office Tower to Urban Living: The Future of City Living

As New York navigates a post-pandemic shift in how space is used, office-to-residential conversions are redefining the city’s future. This panel dives

As New York navigates a post-pandemic shift in how space is used, office-to-residential conversions are redefining the city’s future. This panel dives into a recent residential project in New York through the lens of the team behind it. Featuring voi

As New York navigates a post-pandemic shift in how space is used, office-to-residential conversions are redefining the city’s future. This panel dives into a recent residential project in New York through the lens of the team behind it. Featuring voices from design, ownership, and manufacturing, the conversation will explore how an aging commercial structure is reworked into a contemporary living environment. Expect a candid look at constraints,

As New York navigates a post-pandemic shift in how space is used, office-to-residential conversions are redefining the city’s future. This panel dives into a recent residential project in New York through the lens of the team behind it. Featuring voices from design, ownership, and manufacturing, the conversation will explore how an aging commercial structure is reworked into a contemporary living environment. Expect a candid look at constraints, collaboration, and the design strategies shaping one of New York’s most significant residential projects.

In partnership with Hospitality Design Magazine

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The Bespoke SalonSession Track
Ana Granados
Ximena Rodrigez
Gregory Ericson
Ana Granados
Ana GranadosCOO, Ferreira de Sa
Ximena Rodrigez
Ximena RodrigezPrincipal - Director of Interior Design, CetraRuddy Architecture
Gregory Ericson
Gregory Ericson
Ana Granados
Ana GranadosCOO, Ferreira de Sa
Ximena Rodrigez
Ximena RodrigezPrincipal - Director of Interior Design, CetraRuddy Architecture
Gregory Ericson
Gregory Ericson
Capacity Unlimited:No