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May 18-20, 2025

Javits Center, NYC

American Design at ICFF

The Crossroads

From the established to the emerging, The Crossroads offers a snapshot of American design in its many shapes and forms. United by entrepreneurship, individuality and a love of making, this showcase of designers and studios from across the country kick starts a conversation about what American design can mean.

Returning in 2024 at the heart of the Fair, The Crossroads will be a collaboration between the ICFF brand directors, Rockwell Group and Founder David Rockwell; and independent Curator and Editor Pei-Ru Keh.

The Inspiration

Sustainability, in its complex and multifaceted form, serves as the focal point of The Crossroads’ second iteration. This year’s exhibition will spotlight the way designers seek to preserve long-honored craft traditions, together with how they push the boundaries of circularity to consciously re-think the legitimacy of material use. It will also highlight the different ways creative communities can make design more accessible to all, whether through more inclusive cultural representations or deeper community-wide engagement. By considering the concept of sustainability in both a formal and ethical sense, The Crossroads hopes to spark new ideas on how the American design community can make its way forward with respect, fellowship, and meaning.


Creative Direction:
David Rockwell and Rockwell Group

Pei-Ru Keh

ICFF Brand Directors:
Odile Hainaut & Claire Pijoulat

Program Curator:
Tiffany Jow, editor-in-chief of the design journal Untapped,

Lead Partners:

Partners: Loose Parts, Alexis & Ginger, Colony, Liora Manné​, Okaterra, Office of Tangible Space, Talbot & Yoon

Contributors: Daniel Michalik, Elodie Blanchard, Kamilla Czegi, Like Minded Objects, Lichen, Madeline Isakson, MushLume Lighting, Sahra Jajarmikhayat, thehighkey

Photo Courtesy of Alice Gao


Each day of ICFF, The Crossroads will be activated by its designers through a lively informal discussion about the primary contexts from which their work arises. Through the lens of sustainability, the talks will investigate issues that designers in the United States are problem-solving around, learning from, and overcoming—and how this impacts their output and the industry beyond.

Led by Untapped’s editor-in-chief, Tiffany Jow, each Dialogue will focus on a different topic: community, endurance, and material innovation.

Sunday, May 19, 2:00 pm
Community: How are designers sustaining the people their work touches?

Monday, May 20, 2:00 pm
Endurance: What does it mean to make an object that lasts?

Tuesday, May 21, 2:00 pm
Material Innovation: How are designers rethinking the fabric of an object?

See the designers and brands speaking in each dialogue by using the link below.