BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:98444-20260517T130000Z@icff.com
DTSTAMP:20260712T212921Z
DTSTART:20260517T130000Z
DTEND:20260517T140000Z
SUMMARY:Sound as a Design Material: Crafting Story and Brand Identity
DESCRIPTION:Immersive audio is opening new possibilities for how designers shape narrative\, atmosphere\, and emotional impact within the built environment. As spatial sound technologies evolve\, they offer architects and designers a more immediate connection between conceptual intent and sensory experience\, turning audio into a creative material rather than a technical afterthought.\nThis session explores how sound can strengthen brand identity\, enrich storytelling\, and elevate multi‑sensory design. Panelists will share both vision and actionable guidance\, from building a shared vocabulary around spatial audio to understanding integration strategies that support seamless implementation. Designers will come away with a fresh framework for using sound intentionally\, unlocking deeper engagement and expanding the expressive potential of contemporary spaces.\nSponsored by L'Acoustics
LOCATION:The Main Stage
END:VEVENT
END:VCALENDAR