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The Fair
May 08, 2022

Established in 2003, PANORAMA Design Group is known for creating unique spatial experiences of large scale. Read on for details on the firm’s recent retail project, Reading Mi in Foshan, China.

Reading Mi is a cultural concept bookstore founded by the Yoyi Book brand in 2014. Every store integrates reading, cultural creations, coffee, and parent-child and social activities. The store aims to provide a new cultural space for urban families.

The entrance hall features a roof made of wooden slats, hanging high in the sky like an open book in the shape of a herringbone. This double height space serves as a starting point for customers, while those on the upper floors can also glimpse the endless books and treasures below.

A multifunctional 100-seat open plan theatre extends from the entrance hall, with a white stone stairway that shields and provides a calm space for casual reading, press conferences, and group study activities.

The dimly lit retail area and the symmetrical arrangement of book displays provide a tranquil shopping environment for knowledge exploration. The ceiling sculpture is inspired by paper art and further enhances the humanistic atmosphere of the overall space.

An independent area of geometric curves provides an imaginative reading space for children and parents. The semi open bookshelves are placed with thousands of age-specific picture books and themed children’s books.

The tranquil atmosphere continues to the 50 free reading seats and private study rooms under tree-like coverage. This café area reflects the design ethos of starting from humanistic care and returning to feelings, focusing on the relationship between people space.

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