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The Fair
July 18, 2022

Episode 12: Friends and Founders

Rasmus and Ida Hildebrand, cofounders of Friends and Founders, were one of the featured Power Couple talks at ICFF/WantedDesign Manhattan in May. After meeting at Stockholm Design Week in 2008, the partners in life and in business realized that they shared a passion to create handcrafted contemporary furniture. Almost ten years later, they have made a name for themselves for beautiful seating, tables, lighting, and accessories. It’s a perfect match: she is the designer, the maker; he handles the business and marketing. Listen as the duo shares why they rarely argue, how they juggle life and work (and two sets of twins!), and their secrets to success.

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