Brand Spotlight

Georg Jensen: More Is More

Dating back more than 100 years, Georg Jensen has made a name for itself as one of the highest quality producers of lifestyle products ranging from watches to home products. When founding his business one century ago, the Copenhagen-based designer hoped to create democratic designs possessing both functionality and beauty. Today, the brand’s style still features the Art Nouveau lines of yesteryear, with a distinct vigor distinctive to Jensen. Recently, the brand launched a tableware collection called Sky, designed by French-born Copenhagen-based Aurelian Barbry, expanding their homeware reach. Debuting in 2018 as a barware collection, this spring it grew into two new categories of tableware.

 

 

“Dinnerware and glassware were a natural extension for us at this point,” says Nicholas Manville, chief creative officer at Georg Jensen. “We make everything else for the table and of course we specialized in cutlery for many years, but when it comes to setting a complete table, we have never gone in with the strength that we are now. We wanted to do it in a way that was ‘us’.”

The Sky collection utilizes porcelain and crystal, making for a very refined yet beautiful result. It was important for Georg Jensen to work with a designer that understands perfection and simplicity, and Aurelian Barbry fit that profile perfectly. 

“The Sky language was really born in 2014 in a knife design and Barbry worked on expanding that when we decided we wanted to evolve the collection,” says Manville. “You have to have someone who understands the material and our house, and I think he does that very nicely. I think he sees our references to history in midcentury design and evolves them so it’s not a static form. Of course we are informed by our history and it’s very important, but it has to keep moving and Barbry gets that. And he understands how to make steel feel soft and sensual. It’s a very hard material and it’s very difficult to work with and find that sensuality and shape that I think he’s found with us with Sky.”

The series of porcelain plates, bowls, and serving dishes reinforce the soft lines and minimalist design language of the Sky collection, while the slightly asymmetrical base is inspired by the organic, dynamic shape of clouds. The line extension will also include crystal wine glasses and two sizes of tumblers, with a delicate, rounded form that feels both understated and sophisticated. 

“We wanted to have a modern take on the dinnerware collection that doesn’t just stop at the table,” says Manville. “It’s a whole entertaining idea. You have a bar of course, you can entertain with wine—it’s multidimensional in that sense. Something I want to note about the design of Sky—and I think it’s a feature of a lot of Georg Jensen product that Barbry picked up on—which is the exact place where you touch the product is where the most design elements are. Where you’re going to hold the shaker is where the sky shape is and thats what makes it work. The design feels good when you’re holding it so it’s a tactile experience as well.”

The entire Sky collection is available for purchase now at georgjensen.com

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For more information, visit georgjensen.com

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